A projector can be a serious investment for serious home theatre people. One of the biggest hurdles isn't price, though – it's about where you set it up.
You can get a traditional projector, mounted at a fixed distance from the screen, typically in the ceiling. Or you can opt for a short-throw projector to place it on your furniture for the big screen experience.
Fujifilm sees a world where you can do both through interchangeable lenses with its latest projector.
The company has announced it's developing the Fujifilm Projector ZUH12000, and it's the first model in Fujifilm's Z Series to support swappable lenses. This means you're not locked into one installation setup: you can choose the lens that fits your space, and change it later if your needs evolve.
The ZUH12000 is aimed at professional applications, like corporate showrooms, museums, commercial facilities, and large conference rooms. But the technology is fascinating regardless of whether you're speccing out an auditorium or dreaming about your home cinema setup.
Three lenses, endless possibilities
Fujifilm has developed three optional lenses to launch alongside the projector:
The Ultra-Short-Throw lens (FP-ZL034) has a throw ratio of 0.34–0.41, meaning you can place it very close to the wall and still get a massive image. This one's particularly clever because it features what Fujifilm claims is the industry's only folded-type rotatable mechanism. This is the same tech that's been a hallmark of the Z Series cameras since 2019.
The Short-Throw lens (FP-ZL050) sits in the middle with a throw ratio of 0.5–0.65, ideal for spaces where you've got a bit more room but still want flexibility.
The Standard lens (FP-ZL125) offers a throw ratio of 1.25–2.0 for traditional rear-of-venue installations in spacious halls and auditoriums.
Innovation for serious applications
When you fit the Ultra-Short-Throw lens, the ZUH12000 can rotate its lens 360 degrees and shift the image 60% vertically and 30% horizontally, all without moving the projector body itself.
This means you can project onto walls, screens, ceilings, or floors just by adjusting the lens. For immersive environments where you want the projector hidden away, this lets you conceal the projector body and leave only the lens visible, which is a different approach to something like the Samsung Freestyle Plus.
The ZUH12000 pumps out 12,000 lumens of brightness, which is double what Hisense's XR10 laser projector or the previous FP-ZUH6000 could manage. That's serious power for projecting in brightly lit environments where ambient light would wash out lesser projectors.
It's using the latest 0.8-inch DLP chip for 4K resolution (3840 × 2400), combined with Fujifilm's proprietary optical engine for what the company promises is excellent colour reproduction and smooth gradation.
Despite all this power, Fujifilm has kept the body relatively compact at 535 mm wide, 396 mm deep, and 189 mm high, weighing in at approximately 18.1kg.
When can you get one?
Fujifilm is planning to release the ZUH12000 and all three optional lenses by August 2026.
No word yet on Australian pricing, but given this is aimed at the professional market with that level of brightness and the interchangeable lens system, you can expect it to be a significant investment.
Still, for applications that need serious brightness, 4K clarity, and unprecedented installation flexibility, the ZUH12000 looks like an innovative option, especially if you're not entirely sure how you'll want to set things up down the track.
