Samsung's 2025 OLED TVs are bigger than ever
Samsung has taken the lid off its 2025 OLED TV lineup for Australia and it's a case of bigger is better for everyone (except your wallet)

If you've been hanging out to buy a new TV, then it's almost time to dust off the credit card. This is the time of year all the TV companies start launching their new models in Australia, and Samsung has hit the ground running.
To start its 2025 TV lineup, Samsung has announced its range of new OLED TVs for Australia. The flagship S95F is packed with Samsung's anti-glare technology like last year's OLED models, and all the new 2025 OLEDs are bigger than ever before, hitting screen sizes of up to 83 inches on the diagonal.
Also new in 2025 is a third range of OLED models, with the introduction of the S85F OLED family, which is the cheapest of the three ranges, yet still available in both 77 and 83-inch sizes.
The S95F family, meanwhile boasts 4K AI upscaling with 128 AI neural networks thanks to its NQ4 AI Gen3 processor. Auto HDR Remastering Pro, Real Depth Enhancer Pro and OLED Brightness Booster features are all designed to automatically analyse content and environmental factors in real time, dynamically adjusting visuals and audio settings for the optimal experience.
All three big screen Samsung OLED families spanning OLED S95F, OLED S90F, and OLED S85F models will provide Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Auto Game mode alongside Pantone-Validated colour and OLED HDR technologies.
“Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range”
– Simon Howe, Director of Audio Visual, Samsung Australia.
Samsung is promising 7-years of free OS upgrades with these new models as well.
Pricing and availability
The new Samsung OLED TVs are set to arrive in store and on Samsung's online store from next week, with pricing looking like this:
Model | Size (inches) | Model Number | RRP |
---|---|---|---|
Samsung OLED S85F | 83 | QA83S85FAEXXY | $8,049 |
Samsung OLED S85F | 77 | QA77S85FAEXXY | $5,749 |
Samsung OLED S90F | 83 | QA83S90FAEXXY | $9,199 |
Samsung OLED S90F | 77 | QA77S90FAEXXY | $6,899 |
Samsung OLED S95F | 83 | QA83S95FAEXXY | $11,499 |
Samsung OLED S95F | 77 | QA77S95FAWXXY | $9,199 |
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