A quick update on BTTR
Google has effectively killed BTTR. Here's what comes next.
The past 17 months have been some of the hardest, most rewarding months of my career. I launched BTTR as an experiment to see if I could build a reviews brand for Australians.
I'm so proud of what I achieved. Using off the shelf products I managed to build a massive price comparison service that integrated tightly with my editorial approach to reviews and best guides.
I was the only Australian site (to my knowledge) that let users read about new products, research the best option available and read reviews before finding the best price for that product.
