It's always been a little weird that HP has two separate gaming brands: HyperX and OMEN. At CES, alongside its consumer laptop announcement, the company announced its plans to combine them into the single HyperX gaming brand.
Well, sort of. They couldn't quite let go of the OMEN name entirely.
The flagship of this new unified brand is the HyperX OMEN MAX 16, and HP is calling it the world's most powerful gaming laptop with fully internal cooling, which is a very specific caveat.
The MAX 16 can handle up to 300W of total platform power, which is 50W more than the previous generation.
To put that power to use, you can spec it with Intel's Core Ultra 200HX series processors or AMD's next-gen Ryzen AI processors, paired with up to an NVIDIA GeForce RTX 5090 Laptop GPU.
To keep all that hardware from melting into a puddle, HP has redesigned its OMEN Tempest Cooling Pro system with a third fan and something called "Fan Cleaner technology" that automatically improves cooling efficiency.
The keyboard gets a high-polling rate upgrade delivering up to 4x faster response times compared to previous generations, and the display options go up to a 16-inch OLED panel running at 240Hz.
There's also AI getting involved, because of course there is. OMEN AI promises one-click FPS optimisation tailored to each game, adjusting operating system settings, hardware settings and game settings automatically.
On the monitor front, HP announced the HyperX OMEN OLED 34, a 34-inch gaming display powered by next-generation V-stripe QD-OLED panel technology.
It's packing a 21:9 WQHD resolution, 360Hz refresh rate and a frankly ridiculous 0.03ms response time.
HP has also included professional-grade colour accuracy with something called HyperX ProLuma, 100W USB-C power delivery, and a built-in KVM switch.
Brainwave prototype
HP also announced a partnership with Neurable to develop a gaming headset with neurotechnology that can interpret brain activity in real time.
The idea is to help players improve their focus and accuracy using AI and neuroscience.
It's very much in the "in-development" stage, so don't expect to buy one anytime soon (or ever, really), but it's an interesting glimpse at where gaming peripherals might be headed.
Pricing and availability
There were no details on Australian availability, though HP did say that local pricing will be available from February 2026.
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