Samsung's The Frame TV isn't the best TV on the market in terms of picture quality or value for money, but it completely changed the way Aussies think about their TV at home.
Now, finally, LG is catching up, launching a new "Gallery TV" model at CES that targets the same audience that wants their TV to do more than just be a big black box on the wall when it's not in use.
The LG Gallery TV is pretty much exactly what it sounds like. It's a telly designed to look like a piece of art when you're not binging Netflix. It'll be available in 55- and 65-inch sizes, and LG has gone all-in on the gallery aesthetic with customisable magnetic frames and a slim, flush-mount design that sits flat against your wall.
LG worked with museum curators to develop a "Gallery Mode" for the TV that optimises colour and brightness to make artwork look as close to the real thing as possible. The screen itself is designed to reduce glare and minimise reflections as well.
The TV automatically adjusts picture quality based on ambient light throughout the day, which should help maintain that gallery look whether you're viewing in bright morning light or evening dimness.
LG is also launching Gallery+, a service that gives you access to over 4,500 pieces of content that refresh monthly. This includes fine art, cinematic scenes, game visuals, and animations... It's basically a massive library to choose from so your TV doesn't display the same Van Gogh print for years on end.
You can also get creative with generative AI to make your own images (but for goodness sake don't!), or simply display your own photos. LG's even thrown in background music options, either from built-in tracks or via Bluetooth streaming from your own playlists.
When you actually want to watch something, the Gallery TV packs LG's MiniLED technology and the Alpha 7 AI Processor for 4K visuals, plus AI Sound Pro virtual 9.1.2 channel audio. It's not going to compete with LG's flagship OLEDs like the G5, but it should be decent enough for most viewers.
The Gallery+ service will actually be available across LG's entire TV lineup, not just the Gallery TV, which is a nice touch.
Australian availability and pricing haven't been confirmed yet, but given how popular The Frame has been here, I'd be surprised if LG doesn't bring it Down Under fairly quickly.
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