BTTR is independent. We may earn a commission if you buy through our links.
Why trust us? | How we test
It's impressive just how much of an impact Afterpay has had on the Australian sale scene. Not only did it change the way Aussies bought products, its Afterpay Day sales events have become some of the biggest sales of the year.
Landing twice a year now, the second Afterpay Day for 2026 is scheduled to kick off officially on 13 August, and run for four full days, offering massive savings from over 3,000 Australian retailers.
You'll be able to pick up a bargain on products from a massive range of categories, including tech, homewares, appliances and personal care during the four-day sale.
There will also be big discounts on fashion and beauty from those retailers as well.
We know from years of experience covering events like Prime Day or Boxing Day that it's tough to find the best deals.
To help, here are some of the top retailers offering Afterpay Day sales this year:
The top Afterpay Day sales we've seen so far
While we wait for the real sale to kick off, here are our current discounts across a range of categories.
Biggest technology discounts right now
Biggest appliance discounts right now
Biggest home & living discounts right now
Biggest sports & outdoors discounts right now
What is Afterpay?
Afterpay is a "buy now, pay later" (BNPL) service. It allows consumers to make purchases and pay for them in instalments over time, typically four equal payments made every two weeks.
This payment method is becoming popular among younger consumers for its convenience and flexibility.
How does Afterpay work?
Afterpay has been so successful because it's so simple. Here's how it works:
- Purchase: A customer selects products or services from a retailer that offers Afterpay as a payment option.
- Checkout: During the checkout process, the customer chooses Afterpay as the payment method.
- Instalments: Afterpay divides the total purchase amount into four equal payments. The customer pays the first instalment at the time of purchase. Afterpay takes the following payments automatically from the customer's selected payment method every two weeks.
- No Interest (Usually): Afterpay does not typically charge interest on its instalments, but there might be fees if customers miss or reschedule payments.
What is Afterpay Day?
Afterpay Day has become a massive event in the Australian sales calendar, and now happens twice a year.
The first Afterpay Day sale typically happens in March, with a second event arriving in August. The sales typically last for four days, though some retailers extend their offers, either starting early or running a little longer.
The dates change every year, so come back for full details.
What products can you buy during the sale?
Because Afterpay Day is available to any retailer that offers Afterpay, you can buy pretty much anything during the sale.
Unlike other big sale events like EOFY or Black Friday though, this sale is limited to retailers that offer Afterpay as a payment option.
At BTTR we typically focus on tech and appliances, but there are deals on beauty, personal care, sports and fitness, travel, and fashion.
If you don't see the deal you're after on this page, you can always head directly to the Afterpay website and browse the stores and categories to see what else is available.
Online vs in-store shopping
While in-store shopping can offer the thrill of the hunt, online shopping provides the convenience of avoiding crowds.
Retailers usually have the same deals online and in-store, so think about what makes you more comfortable before deciding how to shop.
Afterpay Day is an excellent opportunity to snag great deals on a wide range of products. With our comprehensive guide to Afterpay Day sales in Australia, you'll be well-prepared to make the most of this shopping event.
