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Amazon's Prime Day 2026 sales are here. Now's the time to save big.
Running for seven full days from 7 July to 13 July in 2026, it is one of the biggest sale events in Amazon’s calendar. If previous years are any guide, there will be some pretty huge discounts across tech and gaming in particular.
Discounts are exclusively available for Amazon Prime customers, so if you haven’t got a Prime membership running, now’s a great time to check out the Amazon Prime free trial.
Here are the Top Prime Day deals so far
Become a Prime customer today
The biggest catch with Amazon Prime Day is that unlike the Big Smile Sale, the savings are only really eligible to Prime customers.
Prime will set you back $9.99 per month or $79 per year, but there is a 30-day free trial which you can take advantage of to enjoy the savings without committing to the program.
Having said that, there a plenty of great reasons to subscribe to Prime, like free Amazon Music Streaming, Prime Video and Prime reading unlimited, plus free monthly video games.
Not to mention the fast and free delivery service, which can see you receive your purchase the very next day (in certain locations).
What is Amazon Prime Day
Initially launched back in 2015 to celebrate Prime customers on Amazon’s 20th birthday, it has since become one of the biggest sale events in the calendar.
Amazon goes to great lengths to offer a huge array of discounts and savings across all categories.
The sale offers personalised offers from the biggest brands, and is one of the best times of year to grab Amazon hardware in particular, like the new Echo Pop speaker or the Kindle Scribe.
Get fast, free shipping with Amazon Prime
If you haven’t already signed up to Amazon Prime, this is the perfect opportunity to take advantage of the Amazon Prime Free trial.
Not only will you get fast, free shipping of your order, but you’ll also get to enjoy plenty of other benefits, like thousands of hours of streaming movies, TV shows and music, plus free monthly games.
