Amazon loves a big sale event. Not only is it one of the biggest retailers offering discounts on Black Friday, but it also has its own sale events like the Big Smile Sale in March and Prime Day in July. In October Amazon's Prime Big Day Deals sale is returning as well..
In 2023, the event ran across two days from 10-11 October 2023. Last year, it stretched across six days, from 8 October through to midnight on 13 October.
In 2025, it will be the biggest Big Day Deals Sale yet, kicking off at 12:01am on 7 October and running until 11:59 on 13 October. That's seven full days of sales.
You will need to be a Prime member in order to take advantage of the sale, but the good news is that if you're not already a Prime customer, Amazon offers a 30 day free trial that's well worth signing up for.
Prime Big Day Early Deals
The deals have started. Here are some of our picks:
Amazon devices
- Save up to 50% on Amazon devices
- 50% off Ring Battery Video Doorbell
- 40% off Fire TV Stick 4K
- 52% off Ring indoor camera 2nd gen
- 45% off Ring Outdoor Camera Plus Battery
- 30% off eero Pro 7 tri-band mesh system
- 34% off Echo Spot
- 43% off Ring Outdoor Camera Battery
- 50% off Blink Outdoor 4
- 41% off Echo Pop
- 40% off Ring Battery Video Doorbell Plus
Reolink home security
Reolink's early discounts require you to enter the code RLKFPDAU at checkout until the official Prime sale kicks off on October 7.
What to expect from the Prime Big Day Deals Sale
We're still a few weeks away from the sale kicking off, but if previous years are anything to go by, you can expect to seek some massive discounts on Amazon hardware, appliances and consumer tech.
To prepare for the sale, you need to make sure you're an Amazon Prime member first and foremost, but you can also start by creating a wishlist, and then checking those products for discounts during the sale.
I'll roundup some of my top product recommendations once the sale starts, so make sure you're subscribed so you don't miss out.
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