BTTR Roundup #88: Alexa+ lands in Australia, Bose Lifestyle Ultra review and 86 deals

Amazon's Alexa+ has finally landed in Australia, and I've been testing whether she's actually smarter than Siri. Plus a look inside a battery manufacturing plant, the Bose Lifestyle Ultra speaker review, and 86 deals to close out the week.

Nick Broughall
Nick Broughall

"Alexa, are you smart enough to be useful now?"

This week, Amazon launched the new AI-powered Alexa+ in Australia. It's only been about six months since it launched in the US, so it's kind of exciting to see it arrive on our shores so promptly.

The best part of the new, updated Alexa is without a doubt its cultural features. I've been playing around with the iOS 27 Beta to test out Apple's updated Siri, and while it's an improvement over the old, disappointing Siri, it doesn't get me as an Australian.

Even though it can talk like an Aussie, Siri is still very much an American at heart.

But the new Alexa feels like a bloody ripper of a sheila. She gets our Australian idioms and cultural references. During a demo at the launch, she described something as a "shamozzle". Siri would never do that.

But as much as the "ocker" streak in Alexa is endearing, the platform itself still has a long way to go. I spent hours yesterday trying to set my family up in the Alexa app so we could all monitor each other's calendars on the Echo Hub and a Echo Show. It's still not working.

I also found that the upgrade to the Alexa app meant that most of my connected smart home devices need to be reconnected. It wasn't a huge deal, but it was still a pain.

That said, I like being able to have a proper conversation with Alexa. Given it's only just launched, I expect things should hopefully improve, with features expanding rapidly.

If you haven't already, you can sign up for the early access program now. Amazon have said they are looking to add "tens of thousands" of Aussies, so access should be fairly prompt. If you want to jump the queue, you can also buy a new Echo speaker...

What do you think? Are you keen to check out the new Alexa? Or has the virtual assistant ship sailed already?

Until next week

Nick @ BTTR

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