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As AI becomes more and more prevalent in our day to day life, keeping your devices safe and secure gets a bit more complex. To cater to this, Trend Micro is rebranding its consumer products to TrendLife.
The rebrand reflects a shift in how the company sees its job. Traditional threats like phishing, ransomware, and identity fraud haven't gone away (AI-enabled financial fraud accounted for $442 billion in global losses in 2025), but TrendLife now wants to take on the newer, murkier risks that come with weaving AI into everyday life.
TrendLife's own research surveyed more than 10,000 consumers across nine countries and found that 76 per cent had moderate to extreme concern about personal information shared with AI tools being misused. It's a legitimate worry, and one that a traditional antivirus subscription doesn't really address.
Meet Kaleida
To fill that gap, TrendLife has introduced Kaleida, an AI companion built specifically for families. The concept is different from anything currently on the market: where most AI products are designed for individuals, Kaleida treats the household as a single unit.
That means shared context across family members, parent-controlled governance tools that can be tailored to a family's values, and support for things like children's learning and schedule coordination, alongside the core security and privacy protections you'd expect.
Frank Kuo, Chief Consumer Business Officer at TrendLife, said: "What makes it ground-breaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most."
TrendLife also brings nearly two decades of experience through its Internet Safety for All education initiative, which gives the Kaleida pitch a bit more credibility than a typical rebrand with a shiny new product attached.
Whether Kaleida delivers on its promise remains to be seen. Early access is available now via a waitlist, with broader public availability expected later in 2026.
It follows ExpressVPN launching its own private AI service ExpressAI earlier this month.
Pricing and availability
No pricing has been announced for Kaleida at this stage. Early access is available now via the waitlist at trendlife.com. Broader public availability is expected later in 2026.
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