BTTR Roundup #75: The return of Fitbit, fresh reviews, and 108 deals worth your time

Google has revived the Fitbit brand with a new AI-powered health wearable, and I have thoughts. Plus this week's news, two new reviews, and 108 deals.

Nick Broughall
Nick Broughall

Today's news that Google was launching a new Fitbit kicked me right in the nostalgia. Fitbit was one of those startup brands that somehow manages to capture the imagination of its customers through a combination of great hardware and software.

I remember reviewing the Fitbit Zip while on holidays at Burleigh Heads back around 2013, and losing it on the beach. I mourned that loss.

The new Fitbit kind of looks like a product built by a company that has forgotten how to really innovate. My first impression on seeing pictures of the Fitbit Air was that I hope Whoop has good lawyers.

The second thought was that the Fitbit Air isn't actually about the hardware. It's about the AI health features Google launched alongside it.

Some of the features sound like they could be useful. I say this as someone who is actively trying to improve my health. But I'm also a little wary of giving Google's AI too much of my personal information, regardless of the security and privacy promises it makes.

But to each their own. In some ways, I'm happy to see the Fitbit brand continue, even if it is a shell of what it once was.

What do you think? Will the promise of a new AI-enabled Fitbit entice you back to the brand?

Until next week

Nick @ BTTR

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This week's news

New reviews

Best deals this week

Here's a taste of this week's top deals. There are 108 total this week.

Panasonic Lumix G9 Mark II w/ Leica DG 12-60mm f/2.8-4.0 Lens Compact System camera
Camera House A$4,499.00 A$3,099.00 31% off
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deal
Apple iPhone Air 1TB - Space Black
Mobileciti A$2,649.00 A$1,699.00 36% off
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deal
Roborock Qrevo C Pro
Roborock A$1,799.00 A$899.00 50% off
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deal
LG gram 17" Copilot+ PC gram AI Lightweight Intel Core Ultra 7 Processor 258V 32GB RAM Windows 11 1TB SSD - 17Z90TL-G. AU88A
LG A$3,099.00 A$2,474.25 20% off
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deal
Dreame H15 Pro Heat Wet and Dry Vacuum
Dreame A$1,299.00 A$699.00 46% off
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deal
Sonos Arc - Black
Sonos A$1,499.00 A$999.00 33% off
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deal
Advwin 90L Electric Mini Fridge Freezer Portable (Pre-Order)
Advwin A$549.99 A$329.90 40% off
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deal
the Multi Chef®
Breville A$179.95 A$129.95 28% off
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deal
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These are affiliate links – I may earn a commission if you buy. It doesn't cost you anything extra. Prices were when I pulled this together, but always check the current price before purchasing.